School launch playbook

Fundraiser Mastery Blueprint

A focused plan for booster clubs, teams, and PTAs that want a digital fundraiser without adding more volunteer chaos.

The six-part playbook

Part 1

Lead with local usefulness. Families receive a digital card for places they already visit, not another item to store.

Part 2

Membership payments are handled digitally. Fundraising proceeds go to the designated organization, never to a student.

Part 3

Days 1–3: set the goal. Days 4–7: brief leaders. Days 8–12: family outreach. Days 13–14: follow up and close.

Part 4

“We are building a local card for RDU families. You choose a simple offer. May I show you how the school connection works?”

Part 5

“Our program is raising funds with a digital local-deals card. Would you like to see what families get?”

Part 6

Set a family-contact goal, follow-up goal, and membership goal. TODO: insert approved conversion benchmarks after the first measured launches.

Running a school or team campaign? Partner your school.